For this competency, I chose the resource Going Places with Youth Outreach: Smart Marketing Strategies for Your Library, by Angela B. Pfeil. The tag cloud from the Librarything page on the resource, found at http://www.librarything.com/work/2700096, looks like this:
Children's(1) children's services(1) librarians(1) libraries(2) Library marketing(1) library science(1) marketing(1) outreach(3) pbotw(1) ProCollection(1) professional(1) programming(1) programs(1) public relations(1) services(1) teen(1) youth(1) youth services(2)
I chose this title because it is a book for librarians and library administrators that provides guidance on marketing libraries to children. Since my topic is engaging early readers in public libraries, this book provides a great deal of information and strategy that relates closely. It includes sample outreach programs and further information on marketing, in addition to providing a clear guide, broken down into steps, on how to develop a thorough plan to market youth services.
4 years ago